Visual thinking- Artist and object

Artist: Stefan Sagmeister
Object: Bicycle

After researching Sagmeister and getting my object, which was a bicycle I realised, there was a lot of potential for good ideas and work. I decided to make a poster promoting riding bikes. Sagmeister does a lot of promotional work including bands such as the rolling stones as well as pieces for magazines. My design was to be a series of images showing the message ‘ ride your bike’. And I was going to use 3 different images and different ways of showing the each word. This was inspired by some of Sagmeisters work where he produces a series of images that together show one message or phrase. The main one being the piece trying to look good limits my life. (Image below)

Also in this piece each word is done in a different way, using things from the photo or an object to make up the letter forms e.g leaves a branches from a tree like in ‘Good’ (shown below)

This made me look at using something to do with a bike to try and make the words, I got some old bike chains and used them to form words, one of which was used in the final piece.

I also thing his work which are series of images work really well and look good, and I thought it would be a good way to show my message and an way that would get peoples attention, if done in the right way.

I enjoyed looking at Sagmeister mainly because I never had before and it was something new, also his website is interesting, the answers for student page was helpful and has some useful tips for budding designers like myself. And sections where he talks about his inspiration and how he comes up with his ideas, his personal process, a little insight and his view of what its like to be a graphic designer and many other sections that are worth taking a look at. All of this helped me with my work and my approach to it as well as looking at the many examples of his work.

Reference:

Sagmeister inc: www.sagmeister.com

www.google.com

books:

Typography by Abrose/ Harris